Hoisted from comments in $social_network, a friend of a friend says:

“And for what it’s worth, when it come to the Battleship film, I have a sneaking feeling that it’ll be a stormer. Look at this way: producer and director go into film exec’s office and starts by saying ‘look, we’ve got this idea to turn Battleship into a film, and it’ll star Rhianna.’ You’ve got to imagine that the rest of this pitch must have been of Godfather dimensions not to have been kicked into touch after that opening sentence…”

“Look, we’ve got this idea to turn the Pirates of the Caribbean ride into a film, and it’ll star Orlando Bloom.”

“Look, we’ve got this idea to turn…”

… and, actually, I’m out. Still, an intriguing theory.